For PMs preparing a hospital-facing device launch

Turn your next launch review into clear decisions.

Know what is open, who must act, and what has to happen between clinician interest and a first order. A focused Excel kit for medical-device product and marketing managers.

Free worksheet: 5 launch questions · Full kit: planned $29 one time

From the workbook / leadership review brief

HarborGuide pilot reviewFictional worked example
Actual workbook excerpt showing four critical unresolved items, seven total unresolved items and their owners and next actions in the fictional HarborGuide example.
Actual workbook excerpt · v2.2Explore the full view ↗

Four critical items need attention. The brief brings the next actions into view for the team’s review.

Bring the next decision into focus

200prepared deliverable slots
1linked leadership brief
30days of follow-up planning

The commercial gap

An interested clinician is a start.
What happens next?

A hospital-facing launch also needs a purchasing route, an operational handoff and a rep who can ask for the right next step.

A familiar update

“The account is interested.”

The adoption map asks who owns the submission, which requirements apply and what happens before an order.

A familiar update

“Sales training is complete.”

The practice record asks what the rep demonstrated, which sources they used and what still needs rehearsal.

A familiar update

“Most launch work is done.”

The linked brief shows unresolved critical rows, owners and next actions. Your team decides what the gaps mean.

This is the value of the workflow. It is not a claim of better clinical outcomes, faster approvals or guaranteed sales.

Try the work, before the purchase

Five questions.
One review brief.

The free worksheet is a working Excel file. Use it to check buyer scope, claims sources, the rep story, supply handoff and the review’s decision requests.

Download free Excel worksheet ↗

3 tabs · 5 editable launch rows · linked brief · no email required

Your first use

  1. Open the worksheet and enter your launch scope and review date.
  2. Add an owner, due date and next action to each applicable question.
  3. Inspect the brief. Bring one specific decision request to your next review.

Desktop Excel is intended. The file stays in your chosen storage; it has no macros or external connections.

Read the full-kit walkthrough PDF ↗

The work, made visible

See what you’ll bring
to the next conversation.

Explore actual pages from the fictional worked example. Each tool has a specific job before, during, or after the launch review.

Lead a more focused review.

Bring critical gaps, owners, dates and next actions into one page. Add what changed this week and the decisions you need from the team.

  • Linked board counts
  • First five critical gaps
  • Space for decision requests
Read the fictional walkthrough ↗
Actual workbook view · Fictional example
Prefer to try it? The free Excel worksheet has five editable prompts and a linked review brief.Download the working worksheet

A practical sequence

Bring the work
together.

Buyer insight. Claims-review handoffs. Rep preparation. Pricing. Supply. The kit gives the commercial launch owner a place to coordinate the work and prepare the next discussion.

Company-authorized teams make the actual decisions. The workbook checks recorded fields and supports commercial coordination.

Organize the launch work.

Adapt 16 starter deliverables, assign owners and dates, and document evidence, review details and next actions. Add work across 200 prepared slots.

Prepare the review and the rep story.

Use the linked leadership brief to focus the meeting. Complete the sales brief with your team’s reviewed positioning, stakeholder value and objection responses.

Record the outcome. Follow through.

Capture the meeting’s decisions and conditions. Then define early measures, track field feedback and assign the actions that follow.

The commercial launch review kit

A review packet you can use with your team.

Use it when you need more than a task list: a buying route, a practiced sales conversation and clear follow-through from the review.

$29planned one-time price

One purchasing organization may adapt the files internally across launches. Checkout is not live yet.

Try the free worksheet Read the full-kit walkthrough ↗

Launch Readiness Board

Owners, priorities, dates, evidence and reviewer fields. Protected calculations flag missing records and overdue work across 200 prepared slots.

Leadership review brief

A linked, printable one-page summary of the first five critical unresolved items, with space for weekly changes and decision requests.

Sales launch brief

Stakeholder value stories, differentiation questions, evidence references, objections and rep activation checks for internal preparation.

Account adoption map

Separate champion interest from the purchasing route. Map eight buying and implementation steps, requirement sources, owners and next actions. Adapt the roles to the institution.

Rep-practice record

Observe five behaviors in a practice conversation. Capture what was said, the source used and the follow-up needed. Training attendance alone does not fill an observation record.

Decision record

Meeting outcome, rationale, conditions and 40 prepared follow-up action slots. Formal approvals remain in your company’s systems.

First-30-day follow-up

Defined measures, targets and weekly observations, plus 40 field-feedback slots. Coverage flags separate partial results from complete observations.

Completion guide and worked examples

Prompts for all 16 starters and seven fictional example tabs covering the board, review, sales preparation, decision and later follow-up.

Also included: account adoption map, rep-practice record, in-workbook instructions and a seven-page quick-start PDF. The full workbook has 16 tabs: nine working / guidance tabs and seven fictional examples. Desktop Excel is intended. No macros, external data connections or subscription.

Choose what fits

Pay for a useful workflow.

You do not need another spreadsheet if your existing process already does this well.

Free worksheet and full commercial launch review kit
What you needFree worksheetFull kit / planned $29
Launch work and linked brief5 editable rows200 prepared rows + completion guide
Hospital buying-route preparationNot included8-step editable adoption map
Sales preparation and practiceOne launch questionSales brief + 5-behavior practice record
Meeting actions and early adoptionUse your company recordDecision log + 30-day measures and feedback
Worked examplesInstructions; no filled example7 entirely fictional example tabs

For a team that already has a complete process, keep using it. This kit is useful when you need a commercial review structure you can adapt in Excel. It supplies no clinical protocols, regulatory assessment, validated approval workflow or multi-user change history.

Built around the launch owner

For the person bringing the launch together.

Best fit: a PM or product marketer coordinating a hospital-facing device launch in Excel. Adapt it to your company’s process.

A launch review coming upBring unresolved work and specific decision requests to a real meeting.

A lean commercial teamUse a working file when a dedicated launch platform is unnecessary.

An inherited launch projectMap what is recorded, what is unresolved, and who needs to act next.

Your next cross-functional reviewPrepare the brief and specific decisions you need from the team.

A few useful details

Before you
get started.

Why pay when free templates exist?

If you only need a task list, a free tracker may be enough. The full kit combines medtech commercial completion prompts, linked blocker summaries, a hospital buying-route map, sales preparation, observed rep practice, decision follow-up and early-adoption measures. Buy only if that preparation is useful to your actual launch workflow.

What format is the kit?

An editable Excel workbook with 16 tabs, a seven-page quick-start/example PDF and written instructions. Desktop Excel is intended. Calculations were checked in LibreOffice as a secondary engine; interactive Microsoft Excel use has not yet been verified. Other apps may handle protection, tables or printing differently.

Can I customize it for my team?

Yes. Blue cells are editable, and the launch board has 200 prepared slots with formulas and dropdowns already in place. The 16 starter deliverables and completion prompts can be adapted. Use a separate workbook for each launch. Structural edits beyond the prepared capacity or renamed tabs require checking formulas and links.

Does it approve a launch or cover compliance?

No. It coordinates commercial work and checks recorded fields. It does not verify evidence quality, reviewer authority, clinical readiness, quality, regulatory or legal compliance. Your authorized teams determine requirements and approvals in the company’s approved systems.

Is there proof this improves launch results?

No customer-outcome evidence is claimed yet. HarborGuide, its records and later observations are entirely fictional. The example demonstrates how the file works. Try the free worksheet with one review and judge whether the structure helps your team; it does not promise faster launches or more sales.

Can we use it across multiple launches?

One purchasing organization may use and adapt the kit internally across its launches. Public redistribution or resale of the original files is not included. Save one working file per launch so its linked brief stays consistent.

What support is included after launch?

Once the sales/support channel is active, download and setup issues receive a response within three business days. A reproducible formula defect reported within 30 days receives one corrected file. Custom launch planning, compliance advice and general spreadsheet training are not included. Refund requests are considered within 14 days for accidental duplicate orders or a file that cannot be opened and cannot be fixed; applicable rights and storefront policies also apply.

Take a look inside

Use it for one real review.

Download the five-question worksheet. Add owners, sources and next actions, then use the linked brief in your next meeting. No email required. The full $29 kit remains in prelaunch; checkout is not live.

Download the free worksheet

Leadership brief / fictional example

Scroll to inspect the actual workbook view. Open image in a new tab ↗

Enlarged leadership brief from the fictional workbook example.